AudienceRate - Audience advertising solutions.

AudienceRate is the first Audience Service Provider able to operate in real time and with a census approach.

It allows to the Agencies and the Advertisers the complete control of the two variables which determinate the efficiency and the efficacy of an online campaign:

The exposition’s pressure through solutions to optimize the frequency curve of exposition depending on the desire goals
Audience Target through audience analytic’s solution and audience targeting for a real audience based planning.

Audience analytics

It enables to the agencies and the advertisers to make an audit in real time of their media plan to verify the profile of the audience that is actually reached and to reveal the eventual dispersion compared to the desired target. The control’s variable are the followings:

Audience target: socio demographic and socio behavioral profile based on some predefined categories.
Frequency Covering: the frequency’s curve as regards as the desired target

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Audience Targeting AOD - audience on demand

Enables to the agencies and the advertisers to configurate a campaign in terms of GRP therefore:

Select the desired target depending on the variables socio-demographic and behavioral variables S
Define the curve of frequency / coverage depending on the identified audience

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Frequency Optimizer AFO - Audience Frequency Optimizer

A unique and innovative method able to optimize significantly the efficacy of an advertising campaign delivered on digital media.
The goal is to assure a drastic decrease of wasted contact because dependent on an over pressure and integrate instead the inefficient exposition because lower than the level of advertising pressure desired.

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About AudienceRate

AudienceRate is the first Audience Service Provider able to operate in real time and with a census approach.

Audience analytics

AudienceRate - audience advertising solutions