Audiencerate appoints Filippo Gramigna as new CEO

Filippo Gramigna

We are thrilled to announce the appointment of Filippo Gramigna as our new Chief Executive Officer. Previously a strategic advisor here at Audiencerate, Filippo will leverage his in-depth understanding of the business and over 20 years of international leadership experience to fuel our global market growth. 

 

Alongside an ongoing passion for media and advertising, Filippo has a proven track record in business development, consumer marketing, and strategic consultancy, as seen from his recent roles as Vice President of Global Sales at Widespace and Vice President Global Commercial Partnerships at Adform. Most recently, he held the position of Media Strategy and Activations Director, EMEA, at Lenovo, where he successfully oversaw the in-housing process of its media capabilities. 

 

Filippo’s appointment follows a successful year for us at Audiencerate – we expanded our global operations and established business development teams in New York, London, Paris, Milan, Madrid and Stockholm. We also onboarded clients in Asia last year and partnered with key data providers, most recently announcing our collaboration with Sirdata, the data and addressability company.  In 2020, we also launched our marketer offering, a new component of our data platform specifically designed to support agency and trading desks’ needs, enabling them to have a wider range of tools for data modelling and activations. From the beginning, our technology infrastructure has been developed entirely on the cloud, leveraging the smart capabilities of Amazon Web Services (AWS). 

 

We caught up with Filippo to get his take on his new role as CEO:

“I am very happy and honoured to join such a fantastic team. We have a very ambitious plan with many new product developments on the horizon, which will help to continue to support companies across the globe to enable the best data-driven advertising. As the industry evolves in the privacy-first era, we remain fully dedicated to keeping trust and compliance at the heart of our business, while optimising proprietary technology to bridge the gap between data providers, agencies and brands. The year ahead will be very dynamic for the marketing industry, with brands and agencies looking to strengthen audience relationships as we move away from third-party cookies. At Audiencerate, our agile, tech-focussed team is able to react quickly to market changes and help our customers take advantage of new trends; we’re all excited to be bringing innovation to the digital sector and providing a wider breed of solutions to address the current needs, from smart cookieless solutions to our proprietary identity graph.”

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