We are thrilled to announce the appointment of Filippo Gramigna as our new Chief Executive Officer. Previously a strategic advisor here at Audiencerate, Filippo will leverage his in-depth understanding of the business and over 20 years of international leadership experience to fuel our global market growth.
Alongside an ongoing passion for media and advertising, Filippo has a proven track record in business development, consumer marketing, and strategic consultancy, as seen from his recent roles as Vice President of Global Sales at Widespace and Vice President Global Commercial Partnerships at Adform. Most recently, he held the position of Media Strategy and Activations Director, EMEA, at Lenovo, where he successfully oversaw the in-housing process of its media capabilities.
Filippo’s appointment follows a successful year for us at Audiencerate – we expanded our global operations and established business development teams in New York, London, Paris, Milan, Madrid and Stockholm. We also onboarded clients in Asia last year and partnered with key data providers, most recently announcing our collaboration with Sirdata, the data and addressability company. In 2020, we also launched our marketer offering, a new component of our data platform specifically designed to support agency and trading desks’ needs, enabling them to have a wider range of tools for data modelling and activations. From the beginning, our technology infrastructure has been developed entirely on the cloud, leveraging the smart capabilities of Amazon Web Services (AWS).
We caught up with Filippo to get his take on his new role as CEO: