Demographic targeting is defined as a type of marketing segmentation. Segments include family size, religion, gender, age, ethnicity, education and even income. The data from this can be segmented into…

If you’ve heard of the space race, get ready for the post-cookie contest: buy-side players across the board rush to develop the ultimate advertising solution. And there are many contenders,…

For marketers, acting with speed and agility is essential, especially today when responding to changing consumer behaviour is more time-sensitive than ever. But their desire to act on demand is…