Audiencerate, the identity hub enabling compliant data-driven advertising, has announced a partnership with Media Source Solutions, the data company that provides verified data and prebuilt audiences to expose their audiences on DV360 Marketplace globally for the first time. With this partnership, advertisers using DV360 as their DSP of choice will now be able to target Media Source Solutions audiences. Media Source Solutions will be able to expose their full taxonomy across all the markets they operate in as well as push custom audiences into specific DV360 seats of their choice.
Michele Volpe, President of Media Source Solutions, commented: ‘‘Our data is responsive, relevant and scalable. We’ve had our data evaluated by an independent data evaluation company – Truthset. They have found that our data is nearly 100% accurate and scores 1st in many categories including age, gender, homeownership, multicultural and pet ownership. Our data is also measured against 5+ touchpoints to ensure accuracy. This integration will enable availability of our data to Google DV360 and this gives us the opportunity to earn more revenue by this direct relationship and also gives us the ability to reach a broader audience’’.
Filippo Gramigna, CEO of Audiencerate commented: “At a time of rapid global expansion for Audiencerate, this partnership will help expand and enhance our marketer offering by delivering more pre-built and custom audiences. I’m excited about the opportunities this partnership with Media Source Solutions will bring, enabling Audiencerate to support both existing and new clients in achieving precisely targeted advertising at scale, as well as granular measurement, in a privacy compliant way’’.
In the privacy-first era, Audiencerate is committed to keeping trust and compliance at the heart of its business. The partnership will help fuel Audiencerate’s ambitious plan for global market growth.
About Media Source Solutions
Media Source Solutions is your go-to source for market-ready and hard-to-find segments for targeting, audience expansion, lookalike modelling or suppression. We offer direct marketing solutions for email, telephone, postal, hashed emails, cookies, IPs, MAIDs, CTV IDs campaigns with location data, app data and browser data. Our first-rate audience data has an extensive reach with demographical, behavioural, lifestyle and attributes not included in many databases. With 20+ years in the business, Media Source Solutions knows good data. Tested, trusted & validated.
Audiencerate enables compliant data-driven advertising. Via our proprietary technology and platform, we bridge the gap between data providers, agencies and brands, so that marketers can run better-performing digital campaigns with trusted and reliable targeting data In the privacy-first era, Audiencerate is committed to keeping trust and compliance at the heart of its business. Headquartered in London, and with a team based in the US, UK, France, Italy, Spain, and Sweden, Audiencerate helps companies across the globe to realise their marketing data objectives. https://www.audiencerate.com/