We live in an era where television, radio, and newspapers are no longer the only way to reach your audiences. We’re in a world where you have various means of…

Lighthouse List, the boutique data company that provides quick, custom segments with great accuracy and 2 to 3 times the scale, has announced its partnership with Audiencerate, the identity hub…

Audiencerate, the identity hub enabling compliant data-driven advertising, has announced a partnership with Media Source Solutions, the data company that provides verified data and prebuilt audiences to expose their audiences…

The marketer’s world is extremely complex, and customer expectations are high. The hat goes off to companies that can respond to all customers with unique, personalised communications in real time.…

While the widely known quote by Benjamin Franklin ‘time is money’ is used often, it rings especially true in the business world. Making the most effective use of your time…

Advertising and marketing can prove to be challenging endeavours. Sometimes marketers can unintentionally deliver the wrong message to their audience, which can lead to a lack of engagement and prevent…

Readily available access to good customer data has always been important to marketers. Having a data-backed picture of who your ideal audience is, and the best way to reach them,…

Received industry wisdom would have you believe that it ‘costs five times more to acquire a new customer than to retain an existing one’; although there are those who believe…

New breed of affordable CDP significantly reduces implementation process and time to value Audiencerate, the company behind the highly regarded identity hub powering compliant data-driven advertising, today announced the launch…

Demographic targeting is defined as a type of marketing segmentation. Segments include family size, religion, gender, age, ethnicity, education and even income. The data from this can be segmented into…