Policy
How Audiencerate uses cookies and similar tracking technologies on this website.
This Cookie Policy explains how Audiencerate Ltd ("Audiencerate", "we", "us", or "our") uses cookies and similar tracking technologies when you visit www.audiencerate.com. It explains what these technologies are, why we use them, and your rights to control our use of them.
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information and to help website owners understand how their site is used.
Cookies set by the website owner (in this case, Audiencerate) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., interactive content, analytics, and advertising).
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate — these are referred to as "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for analytics, advertising, and other purposes.
The specific types of cookies served through our website and the purposes they perform are described in the table below.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| cookieyes-consent | audiencerate.com | Records the user's cookie consent state for the current domain. | 1 year | HTTP Cookie |
| PHPSESSID | audiencerate.com | Preserves user session state across page requests. | Session | HTTP Cookie |
| __cf_bm | Cloudflare | Used to distinguish between humans and bots. This is beneficial for the website to make valid reports on the use of their website. | 30 minutes | HTTP Cookie |
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _ga_* | Google Analytics | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP Cookie |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. | 24 hours | HTTP Cookie |
| _gat | Google Analytics | Used by Google Analytics to throttle request rate. | 1 minute | HTTP Cookie |
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie |
| NID | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 6 months | HTTP Cookie | |
| _gcl_au | Google AdSense | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP Cookie |
| li_sugr | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | 3 months | HTTP Cookie |
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the "Cookie Settings" link in our cookie banner. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.
In addition to controlling cookies through our website, you can also control them through your browser settings. The links below provide information on how to manage cookie settings in the most common browsers:
To opt out of being tracked by Google Analytics across all websites, visit tools.google.com/dlpage/gaoptout.
Audiencerate also operates as an ad-tech company that may install profiling cookies on behalf of its advertising partners when you visit websites that use its services. To opt out of Audiencerate's first-party profiling cookies, please visit our Data Regulation Policy page where an opt-out mechanism is provided.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
If you have questions or comments about this Cookie Policy, please contact us at:
